What does point-of-decision signage motivate individuals to do?

Point-of-decision signage is designed specifically to influence people's behavior at critical decision points, such as when they are faced with the choice of taking the stairs or an elevator. The signage typically provides positive reinforcement, health benefits, or statistical information that encourages individuals to select the stairs as a healthier and more active option.

This strategy is effective because it highlights the advantages of stair use, such as increased physical activity, improved cardiovascular health, and the potential for weight management. By placing these signs near elevators, they serve to prompt individuals to consider the stairs as a viable alternative, thus fostering a habit of active transportation.

Using this approach has been shown to increase stair usage in various settings, making it a targeted intervention that promotes healthier lifestyles and environments. The focus on motivating individuals to opt for stairs over elevators aligns directly with the goals of initiatives aimed at enhancing physical activity and well-being within communities and workplaces.